The “Yew Hup Company” story began by Master Phng, who had an obsession with Eastern and Western's biscuit pastry art, made a lot of commitment, effort and innovation in creating freshly baked and great tasting “Omelette Crisp.”
This sweet pastry was borned at a time when there was an economic crisis with an increase in food prices and a decrease in quantity which caused a lot of people to suffer. Master Phng couldn't bear to see these people suffer, therefore he thought of a solution by using a pan to bake the delicious and sweet pastry containing both vanilla and chocolate flavours with the hope that it could fill up the hungry tummies of those people who suffered with happiness and prosperity.
Bake King's “Omelette Crisp” is freshly and carefully baked everyday to give a delicious crisp that everyone can enjoy its original taste and the beautiful message that it wants to convey.
“Safety & Quality” has always been the policy of “Yew Hup Company” in performing its operation, to grow and be a professional pastry confectionery that can guarantee customer's trust.
After years of experience in producing the most quality and satisfactory pastry confectionery, not only in its products but also in its company. It will continue to modernize and rejuvenate its product with new 'image', 'flavour' and 'taste.' At the sametime, strengthen its marketing strategy ensuring great tasting baked pastry around the world.
